Content is important. But it's not the only thing.
Some evangelistic methods are presented as if they are the perfect witnessing method. Some think memorizing a method and mechanically delivering the content means you have effectively witnessed.
Witness throughout the New Testament demonstrates this is not accurate. There is not a cookie-cutter approach that is applied the same way every time.
Content is extremely important. Without the right content our witness cannot be effective. Messing with the content of the gospel voids its power.
For Christ did not send me to baptize, but to preach the gospel, not in cleverness of speech, so that the cross of Christ would not be made void. (1 Corinthians 1:17)
Focusing only on content fails to recognize that we are not preaching to the air. We are preaching to persons.
To the weak I became weak, that I might win the weak; I have become all things to all men, so that I may by all means save some. I do all things for the sake of the gospel,…
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